For DAF MarCom, we once again organized the annual International Dealer Meeting in Benidorm and Alicante (Spain), with over 280 participants from various countries. As a long-standing conference partner, we have supported DAF for years in the organization of this international program.
During this edition, strategy, knowledge sharing, and networking between dealers were central, culminating in a festive award gala where the achievements of dealers worldwide were celebrated.
The Objective: Bringing International Dealers Together
The annual dealer meeting is an important platform for DAF to bring international partners together.
During this meeting:
- new strategies and market developments are shared
- expectations and objectives are discussed
- experiences are exchanged between dealers
- successful dealers are spotlighted during the award ceremony
By bringing together dealers from different countries, it creates not only knowledge sharing but also a stronger international network within the organization.
Our Role: The Logistical Foundation for an International Meeting
For a meeting with 280 international participants, a solid organizational foundation is essential. Our team handled the complete logistical organization and management, both during preparation and on-site.
Our approach included:
- extensive preliminary site inspections at the locations in Benidorm and Alicante
- coordination with various partners, suppliers, and production teams
- logistical planning for arrivals, transfers, and program components
- support for the plenary conference program
- coordination of activities and dinners
- full on-site support for participants and the organization
The core content of the program was determined by DAF; we ensured that all logistics and execution aligned seamlessly.
The Program: Content, Connection, and Experience
Over the course of six days, dealers, partners, and internal teams came together for a program where strategy, knowledge sharing, and informal networking alternated.
Day 1 – Start of the organization
The first day focused on the arrival of the organizational team, consisting of the DAF team, the BARENTSZEN team, and the Bazelmans AV team. Together, the final preparations for the conference were completed.
Day 2 – Setup and first arrivals
The conference venue was set up and prepared for the various program components. Meanwhile, the first international participants arrived.
Day 3 – Arrival of dealers and welcome dinner
Most participants arrived on this day. After an early arrival lunch, participants could take part in a padel tournament, after which the day concluded with a welcome dinner—a first opportunity for dealers from different countries to meet.
Day 4 – Plenary sessions and activity program
The day started actively with a DAF morning run, followed by the main plenary sessions where strategy and developments were shared.
In the afternoon, participants could choose from various activities, including hiking, a wine tasting at a local winery, go-karting, quad biking, a city tour, or golf.
In the evening, the highlight of the conference followed: the award gala dinner, where dealers were recognized for their achievements.
Day 5 – Workshops and national sessions
The final conference day was entirely dedicated to in-depth content. Six different workshops discussed topics relevant to dealers worldwide.
The 45-minute sessions followed one another in a tight schedule, guided by the so-called “ladies in red” who assisted participants between sessions.
The workshops were followed by a joint lunch and national meetings per country, after which the majority of participants departed.
Day 6 – Conclusion
The last guests and the organizational team departed from Benidorm, concluding an intensive and successful conference week.
The Result: A Strong International Dealer Community
The International Dealer Meeting brought dealers from different countries together around strategy, knowledge sharing, and collaboration.
Thanks to tightly organized logistics and a well-coordinated program, participants could focus entirely on the conference content and connecting with fellow dealers.
International Meetings Connecting Content and Connection
We help organizations arrange international programs where strategy, knowledge sharing, and collaboration are central, backed by a strong organizational foundation and a program flow that stimulates interaction.
Planning an international meeting, dealer program, or conference soon?
Feel free to contact us to brainstorm.
