The Barentszen alliance consists of eight unique brands, each with their expertise in, among others, sports travel, destination management, group travel and incentives, cultural and art campaigns, events, and congresses. All of them help you in their field authentically and personally, powerful, and complementary when working together. We push your boundaries. Dare to explore our brands.

gi travel

There is no such thing as a regular trip

GI Travel organizes tailor-made group travel, incentives, and corporate events, locally and abroad. The experts have an eye for authentic, remarkable stories and know how to turn every ordinary trip into a unique and unforgettable travel experience.

holland destination management

Discover dutch destinations

Holland Destination Management, a destination management company and expert in the Netherlands, has guaranteed unique experiences in this beautiful country for years. We create the perfect incentive, group trip, or meeting for you with tailor-made services.


culture and art that moves you

Artifex is the leading agency within the cultural and creative sector for programs, campaigns, and events. We translate your story into online and offline campaigns to affect your target audience. Through activation and communication, we activate people, seeking cooperation with artists, performers, and creatives.

marathons international

At an endurance run, you leave nothing to chance

Marathons International, a specialist in marathon travel, offers various packages for running events in various countries. Our arrangements assure you of a starting (BIB) ticket. “You run, we care” is our motto, and we do everything we can to keep that promise.

HDM sports

sportteams focus on winning

As a Destination Management partner, we support sports teams to achieve their goals. Whether that is a friendly match, a tournament, or a Champions League match, we arrange accommodation, training facilities, venues, and more at home and abroad.

congress creation

focus on the content and each other, and do not worry about the organization

We are your professional organizer of inspiring medical conferences, congresses, and events. Dynamic, interactive, and inspiring. Live, online, and hybrid.

culturele agenda

Reach your target group with a unique influencer channel dedicated to art and culture 

The Cultural Agenda is an owned influencer channel that connects supply and demand in Dutch art and culture on a daily basis.

belgium destination management

Experience belgium diversity 

Belgium Destination Management consists of a team of creative destination management experts who can show you a diversity of worlds within Belgium without crossing any borders. We organize customized incentives, group travel, excursions, or meetings that you can genuinely call unique.

partners & sam

we make that extra effort to get the details right

PARTNERS & SAM! is a leading Destination & Event Management agency specialized in planning, organizing and executing international conferences, meetings, incentives, (leisure) travel programs and corporate events.