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CORPORATE EVENTS
From employee events to kick-off events or galas: organizing a corporate event does more than just bring people together when you focus on the lasting effect.
ORGANIZING A CORPORATE EVENT WITH IMPACT
Do you want to organize a staff party where everyone has a good time? Or would you rather create an event that sets something in motion within your organization?
Perhaps you've experienced or organized enough events to understand that being well-organized doesn't necessarily mean it delivers results. Because even if the venue is perfect, the catering is excellent, and everyone is enjoying themselves, the question remains: what sticks?
Whether you're considering a kick-off event, a gala, or a staff party, the real value isn't in what happens on stage. It's in what happens between people.
WHEN IS A CORPORATE EVENT ACTUALLY THE RIGHT CHOICE?
The reason varies. Sometimes there's simply something to celebrate, and sometimes a new strategy requires buy-in. For example, when a merger, reorganization, or growth spurt is the signal to do something for your employees, clients, or partners.
Even when the intention is clear, the question remains: how do you ensure it becomes more than just a moment that feels good on the day itself?
- Partners watching instead of participating
- Conversations that don’t go beyond small talk
- An event that is fun, but triggers little change afterward
Sound familiar? Then it's not the scale or the budget that makes the difference, but the choices you make before the program is even set.
WHAT MAKES A CORPORATE EVENT ORGANIZED BY BARENTSZEN MEANINGFUL?
DISCOVER HOW OTHER ORGANIZATIONS USE CORPORATE EVENTS
types of clients we work for:
THE PROOF OF A GOOD CORPORATE EVENT ISN'T IN THE PHOTOS
The effect of a good corporate event isn't visible on the day itself. You notice it in what happens afterward.
Teams that reach out to each other more easily and collaborate better
Employees who feel seen and engaged
More energy surrounding plans, strategy, or change
Conversations that continue weeks later
A culture that becomes tangibly stronger
WHAT OUR CUSTOMERS SAY
From the very first meeting through to the final wrap-up of the trip, communication with BARENTSZEN was clear and professional. We received not only great tips about the destination (hotel/restaurants/experiences) but also excellent advice on the structure and logic of the program. During the trip, the local guides hired by BARENTSZEN and our tour leader Jiska’s sharp eye for detail made all the difference. She managed to guide our group of 26 people smoothly and graciously, allowing us to focus entirely on the experience. The result: an inspiring, unique, and connecting study trip where everything was safely and superbly organized.
The best moment? When you notice the energy flowing, without having to push.
From the very first introductory meeting, they truly listened to our wishes for the ideal office weekend. Djuna and Frederiek took care of every detail, ensuring the program perfectly aligned with our company and team. Our thanks to Djuna, Frederiek, and the entire team for the fantastic organization and this unforgettable weekend. We hope to work together again in the future!
Our company trip to Berlin was a success, thanks in part to the professional guidance of BARENTSZEN. They have excellent local connections and responsive, friendly, and knowledgeable staff.
For the anniversary trip to Reims, we worked closely with BARENTSZEN to create a memorable journey that would bring all colleagues closer together. Thanks to their creative and seamless organization, it became exactly the kind of trip people will be talking about for years to come.
Such an eye for detail, such a high level of flexibility and customer focus, and such a tight internal organization are things we rarely experience from suppliers. We would therefore like to wholeheartedly recommend Barentszen to any organization that wants to make their group trip a resounding success.
PEOPLE WHO LOOK BEYOND THE EVENT ITSELF
Sometimes the power lies in a large corporate event, sometimes in something smaller and more personal. Our team understands the impact of an experience on people. They ask the questions you might not expect. Because we don't just want to know what needs to happen, but specifically what people should feel and take away with them.
Fee
Emma
Carina
Maxime
Marisa
Nicolien
FREQUENTLY ASKED QUESTIONS ABOUT INCENTIVE TRIPS
How do you ensure a corporate event delivers more than just a fun evening?
By starting with the goal, not the program. Many events are designed based on what needs to happen, causing you to forget why you’re organizing an event in the first place. If you’re clear beforehand about what should be different after the event, you can align every choice with that goal. This way, an evening isn’t an endpoint, but a starting point.
What is the difference between organizing a staff party and a strategic corporate event?
A staff party is intended to reward and connect. Here, the goal is fun. A
When do you choose a kick-off event, gala event, or another type of corporate event?
That depends on what you want to achieve. A kick-off event provides energy and direction for a new strategy or period. A gala is suitable for celebrating achievements and expressing appreciation. An award ceremony reinforces pride and recognition. Don’t know yet? Then clarifying that is exactly where we start.
How do you ensure employees become truly engaged during the event?
By not treating them as an audience. Connection isn’t created by watching something, but by participating in it. Small, intentionally designed moments of interaction can make a big difference in how engaged people feel, both during and after the event.
What needs to happen after a strategic corporate event to create an effect?
This is the question that is often forgotten. What happens on the day itself is just the beginning. Whether it sticks depends on what follows. Are the connections made being maintained? Is there follow-up on the themes addressed? We think about this in advance, so the event is a catalyst, not a conclusion.
LOOKING FOR AN EVENT THAT IS MORE THAN JUST WELL-ORGANIZED?
Organizing a corporate event rarely starts with a venue or a theme. Let's explore together what an event with lasting impact means specifically for you. We're happy to help.
our customers give us
4.6 / 5 average
OTHER WAYS TO ENGAGE CUSTOMERS
Relationship events
When you want to activate or deepen business relationships. Not as a reward, but as a strategic moment in your customer relationship.
Incentive Trips
When you want to do more than just connect, but also reward and deepen the relationship on a personal level. Especially effective when relationships are already strong and you want to strengthen them further.
TAILOR-MADE EVENTS & TRAVEL
When you don't yet know which format fits the goal of highlighting your company or giving your people the attention they deserve.